Building blocksNov 4, 2026
Clixo: reinventing the building block with flexible paper and magnets
Official homepage: https://clixo.com The most unusual building toy on the shelf is made of paper, magnets, and a thousand prototypes. Clixo, created by award-winning toy inventor Assaf Eshet and his New York studio Toyish Labs, replaces the rigid brick entirely: its pieces are flexible sheets of a proprietary recyclable material that snap together magnetically, fold from two dimensions into three, and survive being twisted, worn, and tossed. After more than a decade of prototyping, the system has won a Core77 Design Award, reached the shelves of Target stores nationwide, and built a devoted classroom following. This review examines the design philosophy, the materials science, the accessibility mission, and what families should know before trading br …