Home & furniture storesSep 9, 2026
Burrow: how a shopify furniture store grew from a wharton idea to a nine-figure brand
Official homepage: https://burrow.com Nobody dreams about sofa shopping. It's the purchase you dread: weeks of waiting, a delivery crew squeezing a giant crate through your doorway, and if you're unlucky an afternoon lost to Allen wrenches and cryptic instructions. Burrow (burrow.com) set out to change that feeling, and along the way became one of the most influential furniture brands in the direct-to-consumer world. Two Bad Sofa Stories, One Good Idea Every great brand has an origin moment. Burrow's happened in a Wharton classroom in 2015, when MBA students Stephen Kuhl and Kabeer Chopra traded sofa-buying horror stories. Chopra had waited weeks for a delivery he ultimately hauled home himself; Kuhl had surrendered a weekend to an IKEA a …
