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Official homepage: https://www.prioritybicycles.com Cycling stores usually sell you a hobby that becomes a chore. Priority Bicycles sells the opposite: a bike you air the tires on and forget. The origin story is told on the storefront itself, and it explains everything about the shelf. Founder Dave Weiner was the CEO of a multinational software company who kept finding himself tuning friends' bikes just so they could go for a weekend ride and realized the products they wanted existed only at prices or maintenance burdens that made them unreasonable. So he quit, and in 2013 started building the bicycle his friends had described: lightweight, good-looking, affordable, and free of routine maintenance. A decade on, the New York-based company has quie …
Official homepage: https://www.prioritybicycles.com Cycling stores usually sell you a hobby that becomes a chore. Priority Bicycles sells the opposite: a bike you air the tires on and forget. The o
Official homepage: https://maap.cc Cycling stores usually choose a side: racing heritage or fashion week. MAAP refused. Launched in Melbourne in November 2014 by founder Oliver Cousins and his part
Official homepage: https://retrospec.com Cycling stores usually specialize: road bikes here, e-bikes there, maybe a paddleboard rack by the register. Retrospec operates on the warehouse-club theory
Official homepage: https://statebicycle.com Cycling stores usually choose an audience: racers, commuters, or collectors. State Bicycle Co. chose a price point. In 2009, brothers Mehdi and Reza Fars
Official homepage: https://www.pnwcomponents.com Cycling stores usually begin with a frame or a wheelset. PNW Components began with a part riders broke constantly and a husband-and-wife team who th
Official homepage: https://www.skratchlabs.com Sports nutrition stores usually begin in a lab. Skratch Labs began in a team bus, with a physiologist watching professional cyclists empty their stoma
Official homepage: https://lectricebikes.com Cycling stores usually sell you a bike and then the accessories. Lectric sells you a math problem solved. The Phoenix company — founded in 2019 by
Official homepage: https://www.wolftoothcomponents.com Cycling stores usually begin with a lifestyle photograph — a rider at golden hour, a road vanishing into pines. Wolf Tooth begins with a
Official homepage: https://muc-off.com Cycling stores usually sell you a better bike. Muc-Off sells you a better relationship with the bike you already own — the storefront's entire philo
